Devraj Lahiri took over as the Divisional Chief Executive of the India Tobacco Division with effect from May 1, 2022. He joined ITC as the Chief Operating Officer of the India Tobacco Division on December 10, 2020. Prior to this, he spent nearly two decades with VST Industries, eventually heading the company as the Managing Director since November 2017. His areas of expertise include business strategy, marketing and regulatory affairs. He has had significant exposure to both brand and trade marketing, contributing meaningfully to new brand development and geographic expansion. He was also a director with TII (Tobacco Institute of India) from 2012 to 2020.