Sameer Satpathy
Divisional Chief Executive, Personal Care Products Division, ITC
Sameer Satpathy is an FMCG marketing leader driving brand innovation and business transformation as Divisional Chief Executive of ITC's Personal Care Products Division. With over 30 years of strategic marketing excellence across India's consumer goods landscape, he has built market-leading portfolios in haircare, skincare, personal wash, fragrances, foods, and home care.
Leadership at ITC
Since joining ITC in 2015, Sameer has architected award-winning brand campaigns that blend creative effectiveness with commercial impact. Under his stewardship, ITC's Savlon campaigns have earned global recognition, including the Cannes Lions Creative Effectiveness Grand Prix (2018), International Advertising Association Gold (2021), and D&AD Awards. Savlon was featured among ten iconic works in the inaugural "Lions Creativity Report of the Decade," cementing India's position in global marketing excellence.
Industry Experience
His FMCG leadership spans key strategic roles at Berger Paints and Marico, where he drove category growth across paints, personal care, and home care segments. This diverse sector expertise enables cross-category innovation and consumer-centric brand building.
Global Recognition & Thought Leadership
A sought-after voice in marketing effectiveness, Sameer has served as:
- Cannes Lions Creative Effectiveness Juror (2022)
- International Iridium Effie Jury Member selecting Global Grand Effie Winners (2021)
Academic Credentials
Sameer holds an MBA in Marketing from XIMB, Bhubaneswar, and a B.Com from Hansraj College, University of Delhi. He has completed executive education in Consumer Marketing Strategy at Harvard Business School and the Global Program for Management Development at the University of Michigan's Ross School of Business.