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“I live
in Chicago and recently, by chance, found your products in a grocery store in my
neighborhood.Your dishes are delicious, accessible, wonderfully easy to prepare and serve,
and the price is most certainly right (frankly, I would even pay a bit more, butI
shouldn't say this – I am only a teacher). Indian stuff is a real fad here now –
I think good vegetarian food will always have a place here.
Thank you for bringing it to
us.’’ |
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Claudia
Laska, Chicago, IL
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The Foods business carries forward ITC’s proud tradition of
delivering world-class products to the consumer. All its products are crafted on the basis
of deep consumer insights developed through extensive research. ITC’s understanding
of the Indian consumer is reflected in the increasing confidence reposed in its products.
Learnings from consumer research help identify existing and emerging consumer needs. The
continuous flow of research-backed information helps ITC create products that provide
newer and superior benefits.
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 Taking
consumer insights and the Company’s inherent culinary strengths to the next level of
consumer engagement is ITC’s cutting-edge Product Development Centre. The Centre has
been the driving force behind the business right from its inception. Employing some of the
best food specialists, the Centre is constantly creating ahead-of-the-market products that
are prototyped at custom-built pilot plants and test marketed extensively before hitting
the supermarket shelves.
The list of innovative products developed and marketed in
a short span of four years is both long and impressive. Sunfeast biscuits have witnessed a
series of innovations, debuting with the unique Orange Marie and Butterscotch Cream
biscuits. Followed by Flavour bursts in cream biscuits, introduction of Sunfeast Dark
Fantasy, a dark chocolate and vanilla cream offering, and Sunfeast Snacky salted crackers
in the special chilli flakes variant. The brand took a leap with the introduction of
Sunfeast Pasta Treat, a non-fried snack made from semolina. |
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