The dismantling of the quota regime (Multi-Fibre Agreement) in the textiles and clothing segment has opened up significant export opportunities for India. The industry is witnessing realignment in the sourcing strategies of large global retailers. Most global buyers have moved beyond the basic requirements of price, quality and efficient service to look for providers of integrated solutions.

The broad thrust of ITC’s garment exports strategy, under Wills Exports, is to become a one-stop shop for premium international customers by providing world-class product design and development solutions, leveraging the in-house Design and Product Development ‘Master Facility’ to speedily deliver ‘Concept to Reality’.

Experienced ‘Design & Development’ and ‘Merchandising’ teams imbibe international Fashion Trends and Forecasts and have access to web-based international fashion tools. The key thrust is on product innovation and differentiation. A dynamic Business Development team works continuously with overseas customers in the American and European markets to not only enhance our salience with existing customers but also focus on upgrading the customer mix.

ITC’s bulk manufacturing capacities are being augmented to offer a portfolio of products encompassing formal, casual and fashion wear for men and women. The garments are manufactured in state-of-the-art production facilities with unflinching commitment to quality leading to ‘Zero Defect’ products. These facilities are geared to service demand-activated manufacturing. All factories comply with international social and EHS norms.