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In line with ITC’s aspiration to be
India’s premier FMCG company,
recognised for its world-class
quality and enduring consumer trust,
ITC forayed into the Personal Care
business in July 2005. In the short
period since its entry, ITC has
already launched an array of brands,
each of which offers a unique and
superior value proposition to
discerning consumers. Anchored on
extensive consumer research and
product development, ITC’s personal
care portfolio brings world-class
products with clearly differentiated
benefits to quality-seeking
consumers.
The Personal Care sector holds
immense appeal for ITC on account of
its size and growth potential. The
Personal Care industry in India,
estimated at Rs 20,000 crores,
enjoys a healthy growth rate due to
the interplay of economic,
demographic and sociological
factors. A rapidly growing prestige
segment adds to the attractiveness
of this business. This market
opportunity fits well with ITC’s
established strengths in brand
building, trade marketing, lifestyle
retailing and premium packaging. |
