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Report and Accounts 2012   

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FMCG : SELECT LAUNCHES 2011-12

 

Classmate Stripes

Classmate has expanded its notebooks portfolio with the launch of Classmate Stripes, a premium range designed to offer an international feel and rich look, with funky and bright cover designs specially crafted to resonate with the youth.

Classmate and Paperkraft Pens

Classmate has expanded its pens portfolio with the launch of new variants including Gelowiz, Bfirst, Galactic and Octoflo. Beethoven and Chopin from the Paperkraft brand were launched in the premium metal pens category. These pens have been specially designed with precision engineered tips, ergonomically designed grips and controlled ink flow.

Paperkraft Signature Series

The Paperkraft Signature Series range has been designed to meticulously capture the 5000-year-old diverse yet distinguishing tradition and culture of India with specially crafted covers that incorporate special foil stamping and spot UV.

Fragrance of Temple - Gold and Silver Tradition

Fragrance of Temple-Gold Tradition from Mangaldeep replicates the ambience of a temple at home with a fine fragrance that permeates longer. Mangaldeep’s Fragrance of Temple-Silver Tradition delivers a lasting impression of morning freshness with unique fresh floral notes brewed with exotic spices.

Aim Special

Aim Special was launched in Western India, as a specially designed cardboard alternative to the traditional veneer matches. This offering with enhanced moisture protection and reinforced packaging has been extremely well received by the market.

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