ITC is the market leader in cigarettes in India. With a portfolio of invaluable brands, ITC's cigarette business stands testimony to the company's unwavering and unrivalled commitment to quality, innovation and consumer focus.

More than one hundred years of expertise in developing products to match the evolving taste of consumers, has led to a portfolio of brands including, Insignia, India Kings, Classic, Gold Flake, American Club, Wills Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal.

The Company is characterised by a single-minded focus on continuous value creation for consumers through significant investments behind innovative product designs, state-of-the-art manufacturing technology & superior marketing and distribution.

ITC's cigarettes are manufactured in state-of-the-art factories at Bengaluru, Munger, Saharanpur, Kolkata and Pune, with cutting-edge technology & excellent work practices benchmarked to the best globally.

In overseas markets, ITC's cigarette business continues to maintain high standards of international quality and competitiveness. West Asia is a key export region for ITC and we offer a wide portfolio of high-quality cigarettes in this region. With a Portfolio of brands under the Classic, Wills, Scissors and ACE Umbrella Trademarks.

ITC has cemented its international standing being the 3rd largest player in the countries of Bahrain & Qatar. ITC was also the first company to introduce a flavour-on-demand (capsule) product in the economy industry segment in the West Asia region.


ITC's Cigarettes business has been winning numerous awards for its
quality, environmental management systems and product excellence:

  • ITC's Kidderpore unit received the 'Excellent Energy Efficient Unit Award' at the CII National Award for Excellence in Energy Management 2022.

  • The Bengaluru and Ranjangaon units were adjudged 'Winner' in the Frost and Sullivan Project Evaluation & Recognition Program (PERP) in Robotics & Automation, Quality Excellence, and Artificial Intelligence categories in the Manufacturing Sector, 2021

  • The Saharanpur, Kidderpore and Bengaluru units received the 'National Energy Leader Award', 'Excellent Energy Efficient Unit Award' and 'Energy Efficient Unit Award' respectively at the CII National Award for Excellence in Energy Management 2021.