Education and Stationery Business

at a glance.

ITC made its entry to the education and stationery business with its Paperkraft brand in the premium segment in 2002; and later expanded into the popular segment with its Classmate brand in 2003. By 2007, Classmate became the largest Notebook brand in the country. Together, Classmate and Paperkraft offer a range of products in the Education & Stationery space to the discerning consumer, providing unrivalled value in terms of product & price.

Classmate and Paperkraft have become a natural extension of the consumer. Meticulous understanding of consumer needs helped creating a relevant and comprehensive portfolio satisfying the needs of different sets of consumers.

ITC is the manufacturer of India's first Ozone treated environment friendly Elemental Chlorine Free (ECF) pulp, paper and paperboard. It blends its knowledge of image processing, printing and conversion garnered from Packaging & Printing Business with its brand building and trade marketing & distribution strengths resident in its FMCG business to offer superior value products to consumers.

Classmate over years has transformed itself from being a notebook brand to a provider of the complete stationery portfolio with the product range including high quality writing instruments (ball, gel & roller pens & mechanical pencils), mathematical instruments (geometry boxes), scholastic products (erasers, sharpeners and rulers) and art stationery products (wax crayons, plastic crayons, sketch pens and oil pastels).

Classmate also offers the proposition of 'Do-It-Yourself notebook cover customization' through its platform

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ITC Education and Stationery brands


  • was awarded 'Silver' in the ET Brand Equity Disruption Awards under the Education category, 2021

  • 'Classmate' won the Gold Award in the 'Consumer Products category' at the SABRE Awards South Asia, 2018

  • 'Classmate' was voted the 'Most Popular School Accessories Brand' at the Child's Most Popular Awards, 2014