Foods Business

at a glance.

ITC's Branded Packaged Foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Bingo! Sunfeast, Fabelle, Sunbean, Yippee! Kitchens of India, B Natural, ITC Master Chef, Farmland, mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Biscuits, Confectionery & Gums, Snacks, Noodles & Pasta, Beverages, Dairy, Ready to Eat Meals, Chocolate, Coffee and Frozen Foods.

ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products. (Know more about ITC's Food Policy)

ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, relevant consumer insights, a deep understanding of the Indian palate gained from its Hotels business, its agri-sourcing & packaging strengths, exciting, innovative communication and an unmatched distribution network.

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of Branded Packaged Foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.

For trade enquiries or institutional, bulk and gifting requirements please write to:

ITC Food brands

AWARDS

  • Bingo! No Rulz won the Nielsen Breakthrough Innovations Award in the 'Crowd Pleaser' category, 2019

  • Aashirvaad won a Silver Effie Award for Integrated Marketing, 2019

  • Haridwar and Guhawati biscuits plants awarded CII Awards for Outstanding Performance in Food Safety Excellence in The Large Manufacturing and Rising Star categories respectively, 2019

  • Panchla and Haridwar snacks factories won 'Gold' awards at the National Awards for Manufacturing Competitiveness (NAMC), given by the International Research Institute for Manufacturing (IRIM), 2019

  • The Haridwar plant also won the Best Environment Award by the CII and the National Safety Award from the Ministry of Labour and Employment, New Delhi, 2019

  • ITC Limited won The Globoil India 'Fastest Growing FMCG Company for 2019'

  • The Haridwar biscuits plant won the 'Platinum' rating by Frost & Sullivan at the India Manufacturing Excellence Awards, 2018

  • The Bengaluru biscuits plant received the 'Outstanding Performance in Food Safety Excellence' Award by CII, 2018

  • Fabelle Chocolate Boutiques won the Times Food Award for the 'Best Dessert Destination', 2016

  • Sunfeast YiPPee! entered the league of Top 100 FMCG brands in India in 2014

  • The Foods Business received accolades from NDTV Profit, Business Standard, Business Today and Avaya Global Connect for the successful launch of 'Bingo!', superior consumer relations and responsiveness, leadership in the foods sector and the best managed FMCG business in India, during 2007