foods

ITC's Branded Packaged Foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Bingo! Sunfeast, Fabelle, Sunbean, Yippee! Kitchens of India, B Natural, ITC Master Chef, Farmland, mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Biscuits, Confectionery & Gums, Snacks, Noodles & Pasta, Beverages, Dairy, Ready to Eat Meals, Chocolate, Coffee and Frozen Foods.

ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products. (Know more about ITC's Food Policy)

ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, relevant consumer insights, a deep understanding of the Indian palate gained from its Hotels business, its agri-sourcing & packaging strengths, exciting, innovative communication and an unmatched distribution network.

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of Branded Packaged Foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.

For trade enquiries or institutional, bulk and gifting requirements please write to: kitchensofindia@itc.in

Links to Press Releases

• ITC's Sunfeast YiPPee launches an all new 'My' range, exclusively on bigbasket
  Nov 15, 2018
• ITC Launches 'Farmland Potatoes with natural low sugar and natural antioxidant variants - marks the Company's first foray into fresh fruits and vegetables
  Nov 02, 2017

Links to Press Reports

• ITC's Sunfeast Yippee now turns Rs.1,000 crore brand
  DNA
  Nov 16, 2018
• ITC's instant noodle YiPPee crosses Rs.1,000-cr sales mark
  The Economic Times
  Nov 16, 2018
• ITC expands noodle portfolio, launches Sunfeast YiPPee noodles in 4 variants
  moneycontrol.com
  Nov 15, 2018