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mint-o

mint-o

ITC launched 'Mint-O Fresh' in October 2004. Its launch extended the footprint of the 'Mint-O' brand in line with the strategy of adding excitement and contributing to the growth of the confectionery category. 'Mint-O Fresh' is especially targeted at the adult consumer creating a basket of mint-based products. Mint-O Fresh comes in an assortment of three cool and refreshing mints with varying intensity of mints. - Max, Premium and Ultra.

Another offering in the adult mint confectionery segment is Mint-O GOL, in the 'Chews' sub-segment. A brand for young adults, Mint-O GOL appeals to both men and women, offering a never before "refreshing indulgence".

Yet another addition to the Mint-O portfolio is the 'Mint-O Ultramintz'- a sugar-free extra-strong mint. Available in select markets, Mint-O Ultramintz has received encouraging consumer response.

image of Mint-o GOL Mint Chew
Mint-o GOL Mint Chew
Mint-o GOL Mint Chew
Mint-o GOL Mint Chew
Mint-o GOL Mint Chew
Mint-o GOL Mint Chew
Mint-o GOL Mint Chew
image of Mint-o GOL Orange Chew
Mint-o GOL Orange Chew
Mint-o GOL Orange Chew
Mint-o GOL Orange Chew
Mint-o GOL Orange Chew
Mint-o GOL Orange Chew
Mint-o GOL Orange Chew
image of Ultra mintz
Ultra mintz
Ultra mintz
image of Mint-o Fresh Max
Mint-o Fresh Max
Mint-o Fresh Max
image of Mint-o Fresh Premium
Mint-o Fresh Premium
Mint-o Fresh Premium
image of Mint-o Fresh Ultra
Mint-o Fresh Ultra
Mint-o Fresh Ultra

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