Personal Care Business

at a glance.

In line with ITC's aspiration to be India's premier FMCG company, recognised for its world-class quality and enduring consumer trust, ITC forayed into the Personal Care business in July 2005. In the short period since its entry, ITC has already launched an array of brands, each of which offers a unique and superior value proposition to discerning consumers. Anchored on extensive consumer research and product development, ITC's personal care portfolio brings world-class products with clearly differentiated benefits to quality-seeking consumers.

ITC's Personal Care portfolio under the 'Essenza Di Wills', 'Fiama', 'Vivel', 'Engage', 'Savlon', 'Charmis', 'Shower to Shower', 'Nimyle', 'Nimwash' and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally.

ITC's state-of-the-art manufacturing facility meets stringent requirements of hygiene and benchmarked manufacturing practices. Contemporary technology and the latest manufacturing processes have combined to produce distinctly superior products which rank high on quality and consumer appeal.

Extensive insights gained by ITC through its numerous consumer engagements have provided the platform for its R&D and Product Development teams to develop superior, differentiated products that meet the consumer's stated and innate needs. The product formulations use internationally recognised safe ingredients, subjected to the highest standards of safety and performance.

ITC Personal Care brands



  • Savlon won the EMVIE gold award for Best Integrated Campaign for turning mass media into Braille, 2019

  • Dermafique secured the top slot at the Cosmopolitan Beauty Awards in Best Body Lotion and BB Cream (Anti-Ageing), 2019

  • Savlon Healthy Hands Chalk Sticks won the 'Creative Effectiveness Grand Prix' at Cannes, 2018

  • Savlon won a 'Gold' at the Asia Pacific Effie Awards for unique strategy and execution in Handwash category amongst school children, 2018

  • Savlon won seven Cannes Lions Awards at the Cannes Lions awards 2017 for its unique and innovative 'Healthy Hands Chalk Sticks' initiative, 2018

  • The Savlon 'Healthy Hands' initiative also received the Global PR SABRE as one of the Top 10 Best PR campaigns in the world in 2017

  • Vivel's 'Ab Samjhauta Nahin' won certificates of excellence at the South Asia PR SABRE awards for its integrated campaign, 2017

  • 'Engage' won a Gold at Abby for its social and digital campaign christened 'Pocketful O' Stories', 2017

  • The 'Engage' campaign designed to introduce the Engage ON pocket perfume on social media won two Golds at the Content Marketing Awards, South Asia for Best Use of contextual content and Best Use of Digital (Content), 2017

  • Vivel's Ab Samjhauta Nahin campaign and the Savlon Healthy Hands Chalk Sticks creative were rated as the top ads by The Advertising Age, 2016

  • Vivel was conferred the 'Most Preferred Consumer Brand' award in the North-East, 2015

  • Vivel Cell Renew Micellar Makeup Cleanser was adjudged the best budget beauty cleanser by Harper's Bazaar, India, 2015

  • Vivel won the Afaqs Buzziest Brand Award, where it was ranked No. 1 in the Personal Care category, 2014

  • 'Superia Silk' was ranked as the No. 1 soap on quality and skin moisturizing ability among Grade 1 toilet soaps by Consumer Voice, 2014

  • The 'Vivel Cell Renew' line of premium skin care products received international accreditation from the renowned Skin Health Alliance, UK for product efficacy and safety, 2013

  • 'Fiama Di Wills Aqua Pulse' shower gel, 'Vivel Active Fair' skin cream and 'Vivel Deo Spirit' soap, were voted 'Product of the Year' in the shower gel, fairness cream and soap categories respectively, in 2010