Professionally Managed: ITC is not a promoter-led enterprise but a professionally managed organization. At ITC, you define yourself - you are the product of your own making and not a product of capital.

Distributed Leadership: ITC's strategy of organization and its emphasis on developing and nurturing distributed leadership has ensured that each of ITC's businesses are managed by a team of competent, passionate and inspiring leaders, capable of building a future-ready organization through continuous learning, innovation and world-class execution capability.

Trusteeship: We believe the organization has been handed to us by the various stakeholders in "trust" and we as professionals are the "trustees" of these stakeholders. We will actualize stakeholder value and interest on a long-term sustainable basis.

Indian Company: A company that puts the nation ahead of itself, ITC is inspired by the opportunity to make a big difference through the enlargement of its contribution to the Indian economy. With its resources and capability to compete, ITC has always focused on the creation and capture of value for the Indian economy.

Triple Bottom Line: ITC comprehensively measures its contribution along three dimensions of the Triple Bottom Line - economic, environment, and social. An exemplary contributor to the Triple Bottom Line, ITC has been 'Carbon Positive' 19 years in a row, Water Positive' for 22 years in a row and 'Solid Waste Recycling Positive' for 17 years in a row.

Commitment Beyond the Market: ITC, as a premier 'Indian' enterprise, consciously exercises the strategic choice of contributing to and securing the competitiveness of the entire value chain of which it is a part. This philosophy has shaped the Company's approach to business into a commitment beyond the market.