ITC Mission Millets: Towards a Nutritious and Sustainable
Inspired by the Government of India's focus on promoting nutritionally rich millets and also in line with ITC's Foods Business' aspiration to 'Help India Eat Better,' ITC launched 'ITC Mission Millets' - an initiative to develop an innovative 'good-for-you' range of millet-based products for new-age consumers that caters to every meal occasion, age group and formats which are being progressively introduced in the market.
Millets: The Super Grain
Millets, termed as the 'super grain', are climate resilient crops using substantially lesser water and growing in half the time of other staples, paving the way for sustainable food security. We are dedicated to promoting millets for their immense benefits in terms of nutritional properties, their role as a planet-friendly and climate-resilient crop.
ITC Mission Millets: the strategic three-pillar model
Leveraging our enterprise strengths in agriculture, food, and hospitality, ITC Mission Millets is built on a strategic three-pillar model, encompassing product development, sustainable farming, and consumer awareness.
- Developing a 'good-for-you' product portfolio,
- Implementing sustainable farming systems, and
- Enhancing consumer awareness through an Educate, Empower and Encourag
