Big Stories

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  Business Standard - 06 Mar 2019
  ITC working to strengthen its backend for next level e-Choupal initiative

  Diversified conglomerate ITC Ltd is working on an aggregator model to strengthen its backend for its e-Choupal initiative which currently enables four million farmers in the country digitally. At an event organised by the CII, Sanjiv Puri, managing director at ITC said, "There are huge opportunities which comes with digital technology.

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  The Economic Times - 06 Mar 2019
  ITC guns for double digit FMCG growth next fiscal

  ITC said it is seeking to expand its fast-moving consumer goods (FMCG) business in double digits next fiscal by quickening the pace of product launches, deepening distribution into the rural hinterland, and building integrated hubs for output, stocking and delivery of items such as cookies, packaged flour and soaps.

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  Financial Express - 06 Mar 2019
  Savlon campaign ranked No.2 in WARC Effective 100 global index

  FMCG major ITC's hygiene brand Savlon's campaign "Healthy Hands Chalk Sticks" has been ranked No. 2 in the WARC Effective 100 global index. The globally acclaimed "WARC Effective 100" tracks the performance of campaigns, brands and agencies in advertising effectiveness competitions around the world.

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