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Press Release

ITC launches Fiama Di Wills Soaps
20 Dec 2007

Following the successful launch of Fiama Di Wills Shampoos and Shower Gels, ITC has now introduced Fiama Di Wills Soaps which offer the benefit of gentle and effective care by combining elements of nature and science.

Fiama Di Wills SkinSense Soft Green is a gentle caring soap, which helps enhance retention of skin proteins to create a beautiful look. The soap packaging has been developed by a leading European design firm and the fragrance has been developed by an international house in France.

The soap is available in 100 gms priced at Rs. 40.

ITC has also recently launched Fiama Di Wills Polishing Drops conditioner which is enriched with Avocado oil and Burdock extract to make the hair feel smooth and shiny.