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John Players dons a fresh look with the new face of cool!
11 Jan 2010

ITC’s John Players announces Ranbir Kapoor as its new brand ambassador

Reinforcing the bond and connect with today’s youth across the country, ITC’s John Players announced the signing of the hottest youth icon Ranbir Kapoor as its new brand ambassador. The move adds a punch of freshness, dynamism and energy to the trendy apparel brand for men, while highlighting its commitment in making strong statements in the fashion and lifestyle space.

Announcing this, Mr. Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business said, “Ranbir is the perfect fit for John Players as he personifies the youthfulness, vibrancy and panache that the brand stands for. There are strong synergies between John Players and Ranbir’s inherent sense of style and effortlessly cool persona. We are positive that John Players’ association with Ranbir will hit the right chord with the youth and strengthen the brand’s core attributes.”

Driven by the vision of creating a mega-brand and keeping in mind the changing fashion tastes of the Indian youth, John Players offers contemporary fashion to youth at accessible prices. As a leading menswear brand that understands and anticipates the existing and emerging fashion needs, John Players offers a collection that is in sync with international styling. With multiple categories it offers a stylish range of garments tailored to work, leisure and party occasions giving a complete and vibrant wardrobe solution to the style conscious young Indian male of today.

Said Ranbir, “John Players has established itself as a leading brand in the youth segment and it is a pleasure to be associated with such a strong brand. I relate with the cool, youthful and expressive personality of the brand. I believe it’s important to be comfortable in what one wears & make a statement without trying too hard which is also what John Players believes in. JP and I will rock!”

The John Players forthcoming Spring Summer campaign featuring Ranbir Kapoor will bring vividly alive both the personality of the brand and the new collection.

Considering the huge popularity Ranbir Kapoor enjoys amongst the youth, the timing of this association could not be better!

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