ITC Logo
Media Centre
Press Release

ITC launches Essenza Di Wills line of prestige fragrances and personal care products
22 Oct 2005

ITC has launched an exclusive line of prestige fine fragrances and personal care products under the Essenza Di Wills brand. Essenza Di Wills embodies the values of a timeless brand and personifies exclusivity, innate style, sophistication and magnetism.

Inizio, the signature range under Essenza Di Wills captures the very essence of attraction between a man and a woman. This range has been created with distinct lines of fine fragrances and personal care products for women (Inizio Femme) and men (Inizio Homme). The women's fine fragrance revolves around 'Floral Fruity Musky' notes and attempts to capture the way your soul feels. While the men's fine fragrance is based around 'Oriental Woody Fruity' notes and blends with your charisma and style. These rich and sensual fragrances are an all day offering designed by two of the leading international fragrance houses in France. Inizio promises you a timeless experience. An invitation to discover your true essence, your soul

This comprehensive grooming regimen of 16 products includes in the women's range, Eau De Parfum, Eau De Toilette, Deodorant, Shower Gel, Shampoo, Bathing Bar, Body Lotion, Cleansing Milk, Toner and Nourishing Cream while the men's range comprises Eau De Toilette, After Shave Lotion and Balm, Deodorant, All Over Shampoo and Bathing Bar. The bath and body care products share the same olfactory signature of the men and women's fine fragrances, to offer you a harmonised fragrance experience.

A renowned European Design Firm has designed the packaging for the Inizio line. The fine fragrances are presented in an elegant three-piece box. The gold and maroon in the packaging for the women's range, complement each other invoking an aura that is intriguing and timeless. The interplay between black and bronze in the packaging for the men's range exudes eternal masculine charm. The clean-cut design and shape of the bottles expresses the fine harmony of the classic and the contemporary, a style reminiscent of European signature fragrance lines.

This range has been created by a dedicated team within ITC working with International designers and fragrance houses, over the past three years and has undergone extensive product testing in India as well as in Europe, to ensure that the Indian consumer has a memorable product experience.

These products are exclusively available at select Wills Lifestyle stores across the country.

www.essenzadiwills.com