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Team ITC makes India proud
20 Jun 2018

Wins a  Silver Lion at the Young Lions Marketers Competition at Cannes

Two young  women managers from ITC made India proud by  winning the Silver Lion at the very  competitive & prestigious Young Lions Competition  at Cannes. The team comprised Raisa  Chakravarty and Anupama Sharma from ITC's  Personal Care Products Business. They had earlier  won the India Challenge. Their achievement  at Cannes is a testimony to ITC's  commitment and focus to develop and nurture young  talent as some of the best minds and  professional managers in the corporate  sector in the country.

The Young  Marketers competition champions the world's  best young client marketers. Over an  intense 24 hour period, teams were to design a  concise, direct and effective brief. This  year's competition challenged global teams  of young, in-house marketers from around  the world to develop a creative brief for a  product or service that would benefit the  Movember Foundation, the only global  charity focused solely on men's health.  Competitors presented their communication  plans to a panel of industry leaders,  which was led by Ruth Yearley, partner and  director of insights and strategy at  Ketchum.

The teams  were judged on the clarity of brief, the  knowledge about the product or service,  client organisation and its aims and the  specific goals it needs to achieve.

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