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Fiama Di Wills is Associate Sponsor of the Wills Lifestyle India Fashion Week
09 Oct 2009

Suneet Varma to showcase an exclusive collection for Fiama Di Wills titled ‘The Life of a Swan-Swan lake’

The Spring Summer ’10 edition of the Wills Lifestyle India Fashion Week has Fiama Di Wills, ITC’s premium range of personal care products as the Associate Sponsor. India’s leading designer Suneet Varma has partnered with Fiama Di Wills to showcase a special collection at WIFW.

Titled “The Life of a Swan-Swan lake”, created specially for Fiama Di Wills, Suneet Varma’s collection reflects the essence of the brand’s latest launch of transparent gel bathing bars -Mild Dew and Clear Springs made of extracts of peach, avocado, lemon grass and sea weed. Suneet Varma has been true to the brand’s promise by keeping the theme of his collection, pure, mild and transparent.

Suneet Varma’s collection is inspired by Pyotr Ilyich Tchaikovsky’s classic Operatic rendition, “Swan Lake”. The Ballet tells the story of Odette, a princess turned into a swan by an evil sorcerer's curse, and the subsequent triumph of love.

Speaking on the association with India’s largest fashion event, Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Ltd said, “For us the Wills Lifestyle India Fashion Week serves as an ideal platform to engage with our consumers. Our association with Suneet Varma is a perfect fit and an obvious decision given his stature in the designing community and the central theme.”

On their association, with Fiama Di Wills, Suneet Varma said, “I am delighted to be presenting my collection in association with Fiama Di Wills. The unique Fiama Di Wills proposition has provided a very exciting theme and gave me an excellent opportunity to experiment with my creations. I am sure this effort will be much appreciated by the audience. Fiama Di Wills has created an excellent brand and our association is advantageous to both the brands. I am confident this show will be a spectacular success.”

Speaking at the Preview, Deepika Padukone, Brand Ambassador for Fiama Di Wills said, “This edition of the Wills Lifestyle India Fashion Week is especially exciting because it not only coincides with the launch of our transparent Bathing Bars but also because Suneet Varma’s collection has integrated the theme of these gel bathing bars so effectively in his collection”

Suneet Varma for Fiama Di Wills- SS2010

“The Life of a Swan-Swan Lake”

The collection is inspired by Pyotr Ilyich Tchaikovsky’s classic Operatic rendition, “Swan Lake”. The Ballet tells the story of Odette, a princess turned into a swan by an evil sorcerer's curse, and the subsequent triumph of love.

Inspired by the music and dance of the classical ballet, and by great choreographers like Martha Graham and George Balanchine, this is a poetic rendition of the fragility, beauty and elegance of a life of a swan. Odette and Prince Siegfried’s tragic tale of love is best reflected in ivories, grays, and whites while Odile, the seductress finds herself reflected in her signature colour-black. The sheer collection creates vivid poetry on the ramp with many shades of pinks, avocado greens and lilacs, all inspired by the dance of the swans by the lakeside. The silhouettes ripple and reflect the wonderful changes of colour of water from dawn to dusk bringing in a sheer luminosity to the entire collection. The colours and silhouettes merge to form a tableau that best depicts by the dances of the swans in the opera itself. The prominent colours of green and pink reflect the natural world, which forms a backdrop to the actual dance itself. Transparency marks each ensemble along with delicate detailing. The collection is comprised of sheer tunics; worn over sheer yokes, while delicate transparent sleeves add fluidity to the line. The allure of transparency marks the collection.

Flashes of red, bring in the heinous villainy of the opera. Von Rothbart, the fictional villain in Swan Lake is rarely seen in human form in most productions as he appears as an evil bird for most of the ballet denoted in darker shades of scarlet.

About Suneet Varma

Suneet Varma recently created fashion history with a three year tie-up with the international accessories brand Judith Leiber. A leading name in luxury couture, Suneet Varma’s label was established in 1993 and has moved from strength to strength. His exposure to the international mind space came very on early on from the fashion and style based programme ‘Style Guru’ on Star World.

Suneet Varma has been associated with some of the leading brands both nationally and internationally. He has been the Brand Ambassador for Moet and Chandon, and has also done a special show for Hewlett Packard Computers in India, titled, ‘fashiontronics’.
Suneet Varma has been associated with Swarovski for the past decade where he has been a trend forecaster for the brand. He has also participated in their book on wedding couture. He has been associated with shows for BMW for the past three years, and has interpreted the stylish automobile brand through the fashion decades of the past century. Suneet also has a long term association with Bollywood. From designing Oscar nominated outfits for ‘Monsoon Wedding’ to designing for ‘Kites’ starring Hrithik Roshan and South African super model Barbara Mori, Suneet has dressed the most famous in the country for red carpet glamour.

Presently the label is being retailed in 25 stores across the country and also being exported to Dubai, Hong Kong, Kuwait, South Africa, USA and London. 2005 also saw the introduction of a menswear line.

About Fiama Di Wills Gel Bathing Bars

A first of its kind, a transparent liquid gel has been solidified into a bathing bar so that consumers may get superior bathing experience of a shower gel in a bathing bar format which has been crafted through a unique and patented freezing technology. Backed by deep consumer insights, this proprietary gel bathing bar is a result of years of extensive research and development by the scientists at the ITC R&D Centre. Uniquely crafted, these Gel Bathing Bars provide a novel proposition with a unique dew drop shape, transparent look, rich creamy lather, and a great long-lasting fragrance. These bathing bars are dermatologically tested and proven mild and contain the goodness of natural exotic extracts such as Peaches, Avocadoes, Sea Weed and lemongrass. Launched in two variants that offer specific different skin benefits, the variants are: Mild Dew- Contains extracts of peach and avocado which moisturise the skin Clear Springs- Contains extracts of lemongrass & sea weed which gives Clear skin The Fiama Di Wills transparent Gel Bathing Bars are available at an attractive offer MRP. of Rs. 25 for 110 grams. This differentiated range of bathing bars enriches the consumers with a delightful bathing experience that they will never get enough of!

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