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ITC launches Vivel Ultra Pro anti-dandruff shampoo in Kolkata
15 Apr 2009

Expanding on its personal care portfolio, ITC introduced in the Kolkata markets, yet another unique product- an anti dandruff shampoo-Vivel Ultrapro. ITC through 3 years of extensive research and development at its own R&D Center has created Vivel Ultrapro Anti-Dandruff shampoo to help control this modern malady without compromising on healthy hair.

Vivel Ultrapro is a complete anti-dandruff shampoo that not only provides the hard working efficacy against dandruff but also nourishes and moisturizes hair making it strong and silky. Vivel Ultrapro Anti Dandruff shampoo with its unique Actipro – Z complex combats problems caused by dandruff while caring for hair. It is an anti-dandruff ++ shampoo, which has been proven not only to fight dandruff effectively but also nourishes and moisturizes hair. Specially added Conditioners in the shampoo help in enhancing soft and silky feel of hair. It has been clinically tested both in Indian as well as international laboratories for its safety, anti-dandruff efficacy as well as its nourishing and moisturizing properties.

The versatility of Vivel Ultrapro makes it an ideal fit with its brand ambassador Hrithik Roshan. He is a youth icon who is stylish and trendy, yet is a multi-faceted thespian and a fantastic dancer. This is a reflection of Vivel Ultrapro, which is also multi-faceted with its trendy packaging, its hardworking anti-dandruff efficacy, and the ++ benefits of nourishment and moisturisation making it a stylish yet effective product and a distinctly superior value proposition to the discerning consumers of today.

Hrithik Roshan has the following to say – “ I endorse Vivel Ultrapro because just like me, the brand believes in achieving success through discipline, hard work, uncompromised quality and an ultra-fantastic experience. Try it”

Vivel Ultrapro comes in 4 convenient SKUs - The 200 ml and 100 ml bottles of MRP Rs. 129 and 69 respectively and two sachet sizes to enable easy & convenient access to a wider segment of the population.

Mr. Sandeep Kaul, CEO, Personal Care Products Business, ITC Limited said “We take pride in introducing yet another quality product under the Vivel brand. ITC through 3 years of extensive research and development at its own ITC R&D Centre has created Vivel Ultrapro Anti-Dandruff shampoo to help control the problem of dandruff without compromising on healthy hair”.

To Know more about Vivel Portfolio Click here