ITC Logo
Media Centre
Press Release

ITC Personal Care launches the Di Wills Series Book - Essence of Hair
21 Mar 2009

The Essence of Hair launched by Fiama Di Wills Brand Ambassador- Deepika Padukone

ITC's Personal Care Business today launched the first book in the Di Wills Series - Essence of Hair at the Salon Di Wills during the Wills Lifestyle India Fashion Week Autumn Winter 09 in New Delhi. Essence of Hair was launched by Fiama Di Wills Brand Ambassador, Deepika Padukone.

Speaking at the launch, Deepika Padukone, said, "Beautiful hair- It's what every woman wants and has on her Top 10 list of must-haves. Done right, a woman's hair is integral to her personality. This perhaps explains why women spend hours on getting it just right. But, in a world and time of so many choices, be it in terms of style, color or treatment, knowledge about hair care is of utmost importance."

It was this realisation that was the inspiration behind the Di Wills Series - The Essence of Hair, a book that sheds light on haircare and styling. Complete with beautiful images, it traces the history of hair care, right upto the latest in tress tools and styles. Topics like basic hair know-how, solutions for bad hair days and tips for special occasions make it an interesting, informative and visually appealing read.

Speaking on the book, Mr Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Ltd, said, "Di Wills Series - The Essence of Hair brings on board the scientific expertise and research of the ITC R&D Centre on one hand and taps into the experience and wisdom of India's leading haircare experts such as Ambika Pillai, Adhuna Akhtar and Sapna Bhavnani. We believe that this book is the ultimate haircare tool that all women look for but haven't got yet! "

Click here to know more about the Personal Care Business
Click here to know more about Lifestyle Retailing Business