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Fiama Di Wills announces winner of the Fiama Di Wills Beautiful Face 2008 Hunt
16 Oct 2008

Leading Model and Actress Deepika Padukone crowns the winner

Fiama Di Wills, one of the leading personal care brands in the country, today announced the winner of the Fiama Di Wills Beautiful Face 2008 Hunt at the Wills Lifestyle India Fashion Week. The contest was launched a month back to provide a unique opportunity to aspiring models across the country. The winner Prerana Sharma will now represent India in the International Elite Model Look contest to be held in China in November 2008. Deepika Padukone, Fiama Di Wills Brand ambassador for its range of soaps and shower gels, was present on the occasion to crown the winner.

Mr. Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited said, "We heartily congratulate Prerana Sharma, the winner of the first Fiama Di Wills Beautiful Face 2008 Hunt, in association with Elite India. We received overwhelming response to the contest and are delighted that the Beautiful Face Hunt was such a success."

Fiama Di Wills, with its unique selling proposition combining the goodness of Nature and Science in personal care products will continue to promote beauty with an array of product innovations in times to come.

Speaking on the occasion, Deepika Padukone said, "Fiama Di Wills represents today's modern woman who is an epitome of confidence, taste & style and I congratulate Prerana Sharma for winning such a coveted title."

Fiama Di Wills Beautiful Face 2008 Hunt powered by Elite Model Look provided the largest platform ever in India to fresh and beautiful unknown faces. From all the entries received, 15 girls were short listed and taken for grooming to New Delhi at the Elite Model School. The final contest started with a high energy photo-shoot for the contestants with expert photographer Vishesh Verma who shot each contestant and evaluated her photogenic and photo posing abilities. This was followed by other industry experts visiting the Salon Di Wills to advise, assess and evaluate the contestants.

Ranna Gill and Gauri & Nainika dressed the 15 contestants for the final round of the contest and were part of the judging panel. Along with these industry experts was also Ms Paola Francesca Baratto from Elite Milan who judged the winner of the contest.

Sushma Puri, CEO and Managing Director, Elite Model Management India said, "Prerana will get an opportunity of a lifetime- to participate in an international event where models are selected from approximately 50 countries."