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Media Centre
Press Release

ITC expands Personal Care product range
14 Feb 2008

Expanding its portfolio of Personal Care products, ITC today launched Vivel Di Wills & Vivel, yet another world class range of soaps for the Indian consumer. This follows the success of ITC’s previous launches- Essenza Di Wills, Fiama Di Wills and Superia.

Backed by consumer insights, Vivel Di Wills offers a unique value proposition of bringing together ingredients that provide the benefits of Nourishment, Protection and Hydration through a single product. These unique features provide the discerning consumer complete care, thereby enhancing beauty and confidence.

All product formulations have been scientifically developed at the ITC R&D Centre after 4 years of extensive research. The products are enriched with Actipro N which have Nourishing, Protecting and Hydrating Ingredients. The exquisite fragrances for the various products have been developed by leading international fragrance houses.

The unique carton pack has been developed by ITC’s design team to provide a novel consumer experience.

The Vivel Di Wills range is available in two variants:

  • Vivel Di Wills Sheer Radiance is enriched with Olive Oil which provides skin lustre and radiance.

  • Vivel Di Wills Sheer Crème is enriched with Shea Butter which moisturizes skin to make it soft and supple.

The Vivel range is available in four variants:

  • Vivel Young Glow is enriched with Vitamin E and Fruit Infusions
    which provide youthful glow to the skin.

  • Vivel Satin Soft is enriched with Vitamin
    E and Aloe Vera which leaves the skin
    beautifully soft.

  • Vivel Sandal Sparkle is enriched with Sandalwood Oil and Active Clay which helps in providing clear skin.

  • Vivel Ayurveda Essence is enriched with multiple Ayurvedic Ingredients helping to protect skin from germs and harsh environment, keeping it healthy and beautiful.