"Our endeavour has always been to serve emerging consumer need, in a manner which helps consumers in these challenging times," said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC, in an Economic Times article. With the launch of #Nimwash Vegetable and Fruit Wash, ITC begins to meet the consumer need of cleaning fresh produce once it reaches homes, at a time when sensitivity to #hygiene is at a heightened level. Full report here: https://bit.ly/3cgEXlS