Fertilizers contain essential plant nutrients such as nitrogen, phosphorus and potassium aiding to good crop yield. But an excess application of Fertilizers has the risk of affecting water bodies and indirectly contributing to imbalance in the food chain.
Understanding of soil fertility is therefore very important for managing soil-nutrient application. A major differentiating factor at ITC is our focused research & development which covers all the aspects of cultivation, agronomy & product development through fundamental and applied research. Working closely with the farmers, at ITC, we constantly provide appropriate solutions with transfer of technologyÂ from the lab to the land. ITC emphasises on site/region specific nutrient management techniques which aims to tailor nutrient recommendations according to the local soil fertility status of the farm.
The farmers are well guided by ITC on the amount and method of fertilizer to be added in the soil. Our agri extension teams are trained to use modern Soil Test Kits to guide farmers on fertilizer application. This technique optimizes fertilizer use by farmers thereby saving cost and reduces the risk of environmental impact.
ITC is currently collaborating with various fertilizer technology partners in introducing 'Customized Fertilizers' which are specific to crop, region and local field conditions. Pilot projects are underway in the states of Andhra Pradesh, Telangana and Karnataka.