Iconic movies are remembered by the posters! The shiny, glossy posters are almost like trailers outside a movie hall. Ever wondered, what goes behind the scene in these posters?
Glossy paperboards called Art Boards are highly coated on both sides to reproduce the print effects. But why should both sides be coated, if the poster is printed only on one side?
Introducing a new hero from ITC's Paperboards brand - Carte Lumina - Movie Posters. Coated only one side with a muted gloss but rendered strong with select fibers from sustainably managed plantations, Carte Lumina captures the ethos of the movie by accurately reproducing the print image.
Next time while in a theatre, do spend a little more time to admire the real hero behind the posters - Carte Lumina - Movie Posters