To obtain the global Rain Forest Alliance certification, farms must meet the stringent Sustainable Agriculture Network (SAN) standards, which are designed to conserve ecosystems, protect biodiversity and waterways, conserve forests, reduce agrochemical use, and safeguard the well-being of workers and local communities. ITC's Agri Business has been certified 5 years in a row by the Rainforest Alliance (RFA) for its unwavering commitment to sustainable farm management.
What is Rain Forest Alliance?
Rainforest alliance is one of the most recognised global non-profit organisations working towards building strong forests, healthy agricultural landscapes, and thriving communities through collaboration. The rainforest alliance certification is a proof that the farm or enterprise has been rigorously been audited to meet highest standards of environmental, social, and economic sustainability.
What does Rain Forest Alliance certification ensure?
This certification ensures sustainability of the production system with transparency and traceability according to global standards. Rainforest Alliance certification in the process ensures that workers have fair wagesÂ andÂ improved access to dignified living conditions,Â healthcare and education for their children. Apart from supporting a healthier planet and improved quality of life for farming communities, the Chilies with Rainforest Alliance Certified 'green frog' seal from the ITC managed farms help India's agri-produce get significant access to world's food-safe markets.