At ITC, product integrity, quality and hygiene standards in chilli cultivation are accorded the highest importance. ITC, with its strong farmer linkage, has developed a robust back-end mechanism that focuses on stringent standards of product safety at source.
The Company adopts an ecosystem approach to agri production and protection that combines diverse practices to grow healthy #FoodSafe chilli by minimising the use of pesticides.
A three-pronged approach has been designed, which includes
ITC has covered over 210 villages so far, with 10,000 farmers covering an area of over 20,000 hectares under the backward integration programme of producing #SafeSpices.
India is one of the largest producers, consumers and exporters of chilli in the world. Interestingly, around 90% of India's production is consumed within the country. Of late, most of the agri produce consumed in the country are posing a threat to the consumer in terms of Pesticide Residues and other undesirable chemicals used during the farming process.