Based on the principle of circular economy that re-consumes its waste & inspired by the national mission of Swacch Bharat, ITC has conceived WOW (Wellbeing out of Waste) as a new model of Municipal Solid Waste Management.
Watch how this initiative is becoming a role model for Solid Waste Management as it makes cities, offices, Schools, Temples and even the Rashtrapati Bhavan estate cleaner.