A gender equal inclusive world begins with challenging biases and stereotypes. The perspective that a woman can think free and own her life choices needs to be instilled at a young age. This International Women's Day, Vivel changes the narrative with its unique interpretation and rendition of this year's global theme, 'Choose to Challenge'. In line with its philosophy of 'Ab Samjhauta Nahin', Vivel presents Women of Tomorrow in an encouraging conversation that reimagines an unbiased, ungendered, bright and confident future for young women.
Women, since their childhood, have conformed to a prescriptive behavioural norm which perpetuates stereotypes and gender-based biases. Vivel's initiative this Women's Day is to enable parents to break free and consciously begin a transformative journey to nurture girls' individuality and confidence with positive affirmations from a young age.
Draw Your Confidence Board, post it on Facebook & Instagram and Tag Us @VivelbyITC !