Aashirvaad Atta announced a special initiative 'Raho Chaar Kadam Aage'. The campaign is aimed at enabling homemakers fulfil their innate need to be accomplished through upskilling and helping them to monetize the acquired skills. 'Raho Chaar Kadam Aage' is a celebration of this flagship brand's 20-year momentous journey in which it has delighted millions of homemakers.
The brand has also launched an ad campaign to promote this initiative, which can be viewed here: