ITC realises that ensuring sustainable sources of water supply will always be a serious environmental priority in India to meet the ever increasing requirements of growing agricultural and industrial operations. The Company is therefore playing a proactive role in conserving precious water. ITC has done pioneering work in water conservation.

ITC Units reduced their total fresh water intake by 7% to 22.5 million Kilolitres (KL) in 2003–04, as compared to 24.1 million KL in 2002–03.
The Company also recycled and re-used 0.57 million kilolitres of water in 2003–04, 10% more than the 0.52 million KL recycled in 2002–03.

ITC’s Paperboards & Specialty Paper Units at Bhadrachalam in Andhra Pradesh and Tribeni in West Bengal accounted for 92.6% (20.8 million kilolitres) of the total fresh water drawn by the Company.

Of the total fresh water intake of 22.5 million kilolitres, 19.6 million kilolitres was drawn from rivers and surface water sources.