Our diverse social sector investments are further complemented by our efforts to create enduring symbols of excellence, be it in the field of culture or sustainable development.
1. ITC Sangeet Research Academy
With a changing social ethos, India’s rich 2000 year-old tradition of classical music with all its diverse forms and genres seemed in the danger of being irrevocably lost.
To restore, maintain and preserve this priceless cultural legacy, to cultivate its growth and gradually build its future, ITC set up the Sangeet Research Academy in December, 1978.
A public charitable trust, the Academy has a three-fold vision:
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To establish a modern “Gurukul”, reviving India’s time-honoured tradition of the “Guru-Shishya Parampara”; |
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To support the oral tradition of Indian
Classical Music with modern research
and technology; |
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To promote and propagate Indian Classical Music; |
Inspired by ITC's vision, a host of illustrious musicians have joined the academy, ready to impart their knowledge to the next generation, bringing back the old traditions of the “Guru-Shishya Parampara” and grooming many of today’s leading musicians.
Since its inception, three decades ago, ITC Sangeet Research Academy (ITCSRA) has effectively demonstrated how India’s rich cultural heritage can be preserved for future generations. Sangeet Sammelans and other Musical soirees have added a new vibrance and energy to the classical music scenario, while the Academy’s strong archiving and documentation practices, have enhanced the quality of music education.
For the regular music-lover, ITC-SRA is merely, an institution. For ITC, this initiative is a corporate tribute to the great Indian tradition and history of Classical Music. 2. CII-ITC Centre of Excellence for
Sustainable Development
A joint creation of the Confederation of Indian Industry and ITC, the Centre of Excellence for Sustainable Development is a unique institution that constantly endeavours to encourage corporates to embrace sustainability by creating awareness, promoting thought leadership, and building capacity amongst corporations in the quest for Sustainable Development. The Centre is the fountainhead of ideas and practices to power India’s agenda for inclusive growth and sustainable development.
The Centre pioneers Corporate Sustainability Management (CSM) for the Indian industry in the belief that future competitiveness requires internalisation of sustainability management. It assists companies to initiate or improve the process of sustainability reporting and stakeholder engagement.
The Centre also provides a large number of services, organises a number of events and programmes, in order to meet these objectives.
Some of the major activities and programmes of the Centre includes:
CII- ITC Sustainability Awards
In an effort to identify and recognise Indian businesses for their exemplary sustainability performances, the Centre annually presents the CII-ITC Sustainability Awards. 84 companies competed for the Awards in 2009.
Asia Sustainability Summit
The annual flagship event from the Centre, was held in November 2009, with the theme “Winning Strategies for a Sustainable World”, focusing on elements like green economy, climate change, technology development and application, corporate governance and sustainable tourism.
National Conference on the Inclusive & Responsible: The Next Face of India Inc
In order to reiterate the need for strong governance focusing on fairness, transparency, accountability and responsibility as a vital element for business growth as well as for inclusive growth of the economy, the Centre organised the conference in March 2010 which deliberated and focused on two very specific aspects, i.e. Mainstreaming Voluntary Reporting & Disclosures and Creating Markets for Inclusive Business.
3. Other infrastructure initiatives
Information on e-Choupals (rural digital network) , watershed development etc. are detailed elsewhere in the site. |
