Organisational Profile

Fast Moving Consumer Goods

The Indian Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in the economy. Currently estimated at US$ 13.1 billion, it is expected to grow to US$ 33.4 billion by 2015.

In light of these encouraging trends, ITC has continued to rapidly scale up its FMCG Businesses comprising Branded Packaged Foods, Personal Care Products, Education & Stationery Products, Lifestyle Retailing, Safety Matches and Incense Sticks (Agarbattis).

Segment revenues have grown at an impressive compound annual rate of nearly 40% in the last 6 years. Within a relatively short span of time, ITC has established several strong consumer brands in the Indian FMCG market. ITC’s unwavering focus on quality, innovation and differentiation backed by deep consumer insights, world class R&D and an efficient and responsive supply chain will further strengthen its leadership position in the Indian FMCG industry.

Branded Packaged Foods

ITC’s portfolio includes a robust range of well-differentiated products, supported by significant investments in product development, innovation, manufacturing technology. ITC’s array includes staples, spices, biscuits, snack foods, confectionery and ready-to-eat meals, under six brands – ‘Aashirvaad’, ‘Sunfeast’, ‘Kitchens of India’, ‘Bingo!’, ‘mint-o’ and ‘Candyman’. In 2010 The Business launched ‘Sunfeast Yippee’ noodles in the fast growing instant noodles category.

Last year several new products were added to the existing assortment with the launch of ‘Bingo! Tangles’, ‘Candyman Toffichoo – Lychee Flavour’, ‘Sunfeast Dream Cream Biscuits’ and ‘Minto Gol – Green Mango Chew.’

Despite the economic slowdown last year, the Business enhanced its market standing across segments, recording a growth of 24% over the previous year.

A combination of improvements in product and process efficiencies, smart sourcing and supply chain initiatives ensures that the quality of products continues to be ‘best-in-class,’ and is seen as a benchmark in the industry across all segments.

Personal Care Products

ITC’s Personal Care Products Business continued to strengthen its existing portfolio of soaps, shampoos and shower gels under the Fiama, Vivel and Superia brands. During the year, it forayed into the talcum powder and face wash categories with offerings under the Fiama and Vivel brands. The Business also successfully introduced new range of soaps under the ‘Vivel’ franchise – ‘Vivel Luxury Créme’ variant and ‘Vivel Clear 3-in-1’.

The Business continued to grow at a healthy rate despite the high degree of competition, especially from entrenched players. .‘Vivel’ and ‘Superia’ soaps and shampoos have together reached over 9.9 crore households.

Sustained investment in R&D has resulted in a healthy pipeline of new and innovative products. Together with investments in world class manufacturing processes and technology, this will enable the Business to further strengthen its portfolio of superior and differentiated products.

Cigarettes

The market leader for cigarettes in India, ITC’s leadership position is backed by its ceaseless innovation in quality, technology and sustainability.