ITC Limited
Sustainability Report 2013
Social Performance
Social Investments - Mission Sunehra Kal
Strengthening rural livelihoods through:
ITC e-Choupal
Wasteland Development through Social Forestry
Soil & Moisture Conservation Programmes
Livestock Development Initiatives
Building skills and social infrastructure through:
Primary Education, Health & Sanitation
Women’s Empowerment & Gender Equality
In pursuit of the Company’s commitment to the Triple Bottom Line, ITC’s Social Investments Programme continues to be driven by the needs and concerns of two important stakeholders:
The rural communities with whom ITC’s Agri Businesses have forged a long and enduring partnership through its crop development and procurement activities. These households operate in rain-fed conditions in some of the most moisture-stressed regions of the country.
The communities residing in close proximity of our production units, who are constrained from enjoying a better quality of life due to poor social infrastructure especially in the areas of education and health.
ITC is ideally positioned to respond to these challenges, given its overarching aim of empowering its stakeholder communities by promoting sustainable livelihoods through the strategic integration of the social investments programme with its business value chains. Such a commitment calls for a response at two levels:
| STAKEHOLDERS |
TRATEGIC INTERVENTIONS |
DESIRED OUTCOME |
On Farm:
Enhancing two of the most important productive assets of rural communities -
land and livestock |
Boosting agricultural production by empowering rural communities to conserve, augment and manage their environmental capital through sustainable agricultural practices
Boosting milk production through dairy development to enable farmers address crop failure risks and diversify rural income portfolios |
Ensuring a rapid and sustained expansion of social opportunities by focusing on critical human development indices to enable our stakeholders seize opportunities offered by functioning labour markets
Progress to the category of safe ground water zone
All arable land under crop cover for two seasons
Dairy activity to contribute 50% of the village GDP |
Off Farm:
The future of smallholders may not depend on farming alone but rely on measures that stimulate rural non-farm sectors and create more employment opportunities |
Promoting a gender-centric economic empowerment programme by supporting income generation interventions, based on the Company’s value chains
Ensuring a rapid and sustained expansion of social opportunities by focusing on critical human development indices to enable our stakeholders seize opportunities offered by functioning labour markets |
Every Below Poverty Line (BPL) woman to have access to credit and/or supplementary income
Every child to have access to school and learning
No open defecation
Every house to have access to potable drinking water
Unemployed youth to be made employable |
Social Performance
Social Investments - Mission Sunehra Kal
Strengthening rural livelihoods through:
ITC e-Choupal
Wasteland Development through Social Forestry
Soil & Moisture Conservation Programmes
Livestock Development Initiatives
Building skills and social infrastructure through:
Primary Education, Health & Sanitation
Women’s Empowerment & Gender Equality
In pursuit of the Company’s commitment to the Triple Bottom Line, ITC’s Social Investments Programme continues to be driven by the needs and concerns of two important stakeholders:
The rural communities with whom ITC’s Agri Businesses have forged a long and enduring partnership through its crop development and procurement activities. These households operate in rain-fed conditions in some of the most moisture-stressed regions of the country.
The communities residing in close proximity of our production units, who are constrained from enjoying a better quality of life due to poor social infrastructure especially in the areas of education and health.
ITC is ideally positioned to respond to these challenges, given its overarching aim of empowering its stakeholder communities by promoting sustainable livelihoods through the strategic integration of the social investments programme with its business value chains. Such a commitment calls for a response at two levels:
On Farm:
Enhancing two of the most important productive assets of rural communities - land and livestock
Boosting agricultural production by empowering rural communities to conserve, augment and manage their environmental capital through sustainable agricultural practices
Boosting milk production through dairy development to enable farmers address crop failure risks and diversify rural income portfolios
Ensuring a rapid and sustained expansion of social opportunities by focusing on critical human development indices to enable our stakeholders seize opportunities offered by functioning labour markets
Progress to the category of safe ground water zone
All arable land under crop cover for two seasons
Dairy activity to contribute 50% of the village GDP
Off Farm:
The future of smallholders may not depend on farming alone but rely on measures that stimulate rural non-farm sectors and create more employment opportunities
Promoting a gender-centric economic empowerment programme by supporting income generation interventions, based on the Company’s value chains
Ensuring a rapid and sustained expansion of social opportunities by focusing on critical human development indices to enable our stakeholders seize opportunities offered by functioning labour markets
Every Below Poverty Line (BPL) woman to have access to credit and/or supplementary income
Every child to have access to school and learning
No open defecation
Every house to have access to potable drinking water
Unemployed youth to be made employable