Water Conservation

With water scarcity increasingly becoming an area of serious concern, ITC continues to focus on integrated water management including water conservation and harvesting initiatives at its units - while also working towards meeting the water security needs of all stakeholders at the local watershed level. These include adopting latest technologies to reduce fresh water intake and increase reuse and recycling practices, best practices to achieve zero effluent discharges, rainwater harvesting, etc. These initiatives, along with ITC's CSR interventions in the area of integrated watershed management, have resulted in the creation of rainwater harvesting potential that is over twice the net water consumption of the Company's operations.