ITC Limited

Report and Accounts 2011   

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Sustainability Updates

 

Soil & Moisture Conservation

This programme, designed to help farmers in identified moisture stressed districts through scientific soil & moisture conservation projects, continues to bring precious water resources to several rural communities.

416 large and small water harvesting structures were created by the end of 2010-11 taking the total number of structures created so far to 3229. A total of 13,204 hectares was brought under soil & moisture conservation this year, creating 4.58 lakh person days of work for the landless and marginal farmers. As a result, the programme provides soil & moisture conservation to nearly 65,000 hectares in some of the country’s moisture stressed districts. These water-harvesting structures not only provide life saving irrigation to nearly 25,000 hectares but have been the most significant contributors to the Company’s water positive status.

The goal of promoting public-private partnerships in the area of watershed management was pursued assiduously during the year. The total area under collaboration with NABARD, MGNREGA, Integrated Watershed Development Programme (IWDP) and Integrated Watershed Management Programme (IWMP) in the states of Andhra Pradesh, Maharashtra, Rajasthan, Madhya Pradesh and Bihar stands at 1.21 lakh hectares to be covered over a period of five years.

 

Livestock Development

 

The Integrated Animal Husbandry Programme targets the second most important source of rural livelihoods through a threshold increase in yields of milch animals. 49 additional Cattle Development Centres (CDCs) were established during the year, taking the total to 210 CDCs. 1.67 lakh Artificial Inseminations (AIs) were performed. 47,000 live births took place during the year. The total number of crossbred calves born to date as a result of this programme stands at 1.51 lakhs. In continuation of the trend established during 2006-07, the average AIs per CDC per month improved this year as a result of the high performance registered by the financially viable CDCs.

 
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