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As a Company deeply rooted in India's soil, ITC is inspired by the opportunity to serve a larger national purpose and create enduring value for its stakeholders. This abiding vision has spurred innovation,
creativity and vitality to ensure a substantial and growing contribution to the Indian Economy, whilst simultaneously contributing significantly to enhancing environmental capital and sustainable livelihoods.
ITC's aspiration to create enduring value has been powered by strategies that have focused on:
ITC's unique and multi-faceted enterprise strengths including deep consumer insights, brand building capability, cutting-edge Research & Development, globally benchmarked manufacturing infrastructure,agri-sourcing advantages and extensive rural linkages,trade marketing & distribution network, committed and competent human resources, constitute a robust and formidable foundation that has enabled the Company to create multiple drivers of growth in its chosen portfolio of businesses that spans FMCG, Hotels, Paperboards and Packaging, Agri-Business and Information Technology.
These enterprise strengths coupled with the opportunities arising out of rising disposable incomes, urbanisation, a favourable demographic dividend and growth in rural areas provide competitiveness to ITC's strategy of creating enduring value for its stakeholders and the nation.
ITC continues to blend its diverse competencies residing in various businesses to enhance the competitive power of the portfolio and position each business to attain leadership on the strength of world-class standards in quality and costs. The Company has also crafted an effective strategy of organisation and governance processes to not only enable focus on each business but also harness the diversity of its portfolio to create unique sources of competitive advantage.
ITC's Foods business, for example, gains competitive advantage from enterprise synergies existing in ITC e-Choupal's agri-sourcing capabilities, cuisine expertise of its Hotels business, brand building capabilities, in-house packaging competencies as well as an unmatched distribution network.
ITC is the country's leading FMCG marketer, the second largest Hotel Chain in India and a trailblazer in 'green hoteliering', the clear market leader in the Indian Paperboard and Packaging industry, a globally acknowledged pioneer in farmer empowerment through its Agri Business. ITC Infotech, a wholly-owned subsidiary, is one of India's fast-growing IT companies in the mid-tier segment.
ITC Hotels, with its credo of "Responsible Luxury", stands apart not only for its exquisite signature properties, cuisine and service excellence but also for being the greenest luxury hotel chain in the world. All its super-premium luxury hotels are LEED (Leadership in Energy & Environmental Design) Platinum rated. With 4 distinct brands - ITC Luxury Collection, WelcomHotels, Fortune and WelcomHeritage - ITC's properties span the luxury, five star, mid-market to upscale and heritage leisure segments.
With more than 100 hotels in over 70 destinations in the country, each ITC Hotel is a true reflection of the culture and ethos of the destination, with one common legacy, 'Warmth'.
One of India's foremost agri businesses, ITC's leadership position is anchored in its enduring partnerships with farmers across the country. Its pioneering initiatives, extensive experience and intensive research have helped build a competitive and efficient supply chain that creates and delivers immense value to all the stakeholders across the agricultural value chain.
ITC's unique rural digital infrastructure network - ITC e-Choupal - is an example of how innovative private sector solutions can complement state interventions to create significant value for farmers. By promoting sustainable agricultural practices and providing efficient market access, ITC e-Choupal has led to the enhancement of farm productivity and empowerment of farmers. The sourcing strengths of this infrastructure lend competitive advantage to ITC's foods and other businesses. ITC is one of India's largest exporters of agri-products. Over 4 million farmers benefit from e-Choupal.
In a spirit that truly embodies the Company's commitment to its stakeholders, ITC helps the Indian farmer grow quality leaf tobacco and links him to global markets. ITC is the largest buyer, processor and exporter of leaf tobacco in India. Achieving enhanced productivity continues to be a focus area of research and crop development initiatives of the business. It has made substantial progress in strengthening the pipeline of new hybrid combinations for deployment in growth zones.
ITC Infotech, a wholly owned subsidiary of ITC, is among the fastest growing mid-tier Indian IT companies. The company provides domain-specific solutions and e-enabled services as well as high-end engineering design solutions to leading customers worldwide. It caters to a range of industry verticals that includes banking, financial services and insurance; consumer packaged goods; retail; manufacturing; engineering services, media and entertainment; travel; hospitality; life sciences; transportation and logistics. Headquartered in Bengaluru, its global service delivery footprint spans more than 140 countries.
Over the last few years, ITC has strived relentlessly to create world-class Indian brands that are born out of deep consumer insights and are gaining growing consumer franchise. It is ITC's aspiration to be the number 1 player in the FMCG sector and progressively lead the Indian global market.
ITC's Foods business offers a wide range of differentiated, value-added products to the discerning Indian consumer. One of the fastest growing foods businesses in India, ITC's offerings include Bakery and Confectionery products, Snack foods and Staples, Spices and Ready to Eat foods under 7 popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, mint-o and Candyman.
Bringing world-class products to quality conscious consumers, ITC's personal care portfolio is anchored in extensive consumer research, R&D and product development. Its bouquet of brands - Essenza Di Wills, Fiama Di Wills, Vivel, Engage and Superia - offers consumers clearly differentiated benefits and superior value propositions.
By offering a judicious mix of innovative products and leveraging ITC's robust distribution network, the business is garnering market shares in a relatively short span of time.
ITC's premium apparel brand for men & women - Wills Lifestyle - brings discerning consumer an elegant fashion wardrobe and an international shopping experience through a nationwide chain of exclusive stores. Catering to the popular segment, John Players embodies the playful and fashionable spirit of the modern youth. Incorporating an exciting mix of styling, colours and fits, it has become a preferred brand of today's fashion forward youth.
Available through exclusive stores & boutiques, departmental stores and multi-brand outlets, these brands have established a strong pan-Indian presence.