The Company
has been an outstanding innovator in cigarette packaging. The shoulder box for
‘Insignia’, the beveled edge packs for ‘Classic Milds’, ‘Classic
Ultra Milds’ and ‘Classic Menthol’, the contour pack for ‘India
Kings’, the new wave pack for Long-Size filter cigarettes and flat tens for
‘Classic’ have brought world-class packaging to the Indian consumer. ITC’s
entire range of filter cigarettes is now packed in the internationally preferred
hinged-lid format.
‘Gold Flake’, ‘Navy
Cut’ and ‘Scissors’ are among the top five FMCG brands in the country. The
Company’s highly popular portfolio also includes brands like ‘Insignia’,
‘India Kings’, ‘Classic’, ‘Capstan’, ‘Berkeley’
and ‘Bristol’. Filter cigarettes now constitute 77% of the Company’s brand
mix.
ITC’s leadership in the Indian market
has enabled the Company to launch a slew of brands for highly competitive export markets,
like the United States and the Middle East. In these markets, ITC has successfully
positioned a wide range of brands like ‘Checkers’, ‘Hi-Val’,
‘Royale Classic’, ‘Gold Crest’, ‘Gold Cut’ and
‘Scissors Filter Kings’.
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