Inspired by its credo of Responsible Luxury, ITC Hotels integrates world-class green practices with contemporary design elements to deliver the best of luxury in the greenest possible manner. ITC Hotels has pioneered several first–of-its-kind offerings, creating new benchmarks with the introduction of value based accommodation brands, branded cuisines and the ‘eco-easy’ model of hoteliering. Today, ITC Hotels is the “greenest luxury hotel chain in the world” with all its 10 premium luxury hotels being LEED Platinum certified. This year, the Business launched its new iconic property, the 600 key ITC Grand Chola in Chennai which is the world’s largest LEED (Leadership in Energy and Environmental Design) Platinum-rated hotel in the ‘New Construction’ category.
ITC’s Hotels Business maintained its position as one of the fastest growing hospitality chains in India, with more than 90 properties in over 70 locations. It operates under four distinct brands – ‘ITC Hotels’ for ‘luxury’, ‘WelcomHotel’ in the ‘five star segment’, ‘Fortune’ in the ‘mid-market to upscale segment’ and ‘WelcomHeritage’ in the ‘heritage leisure segment.’