ITCs corporate strategy aims at
creating multiple drivers of growth anchored on its core competencies. In line with this
strategy, ITC's diverse strengths are being leveraged across three product groups -
Lifestyle Retailing, Greeting Cards & Gifts and Branded Packaged Foods. Over time,
these strategic forays are expected to garner a significant share of the emerging
high-growth markets for these products in India.
|'Expressions' greeting cards are winning
hearts among the young and old alike with their unique appeal. They are now available in
10,000 outlets in 600 markets across the country.