ITC's 'aquachoupal' has come to the rescue of the Indian aqua farmer whose livelihood is riddled with uncertainties. It helps aqua farmers deal with the threats posed by undetected virus, soil contamination and wrong levels of salinity - any of which could ruin an entire shrimp crop. Given the international buyer's concern for food safety, 'aquachoupal' also enables the farmer access comprehensive knowhow on safe practices at every step of shrimp farming - like the correct use of antibiotics, hygienic washing, sanitised dressing and air-tight packing. Risk management, made possible by 'aquachoupal', has added a new value dimension to the economics of aqua farming, directly benefiting hundreds of farmers like Mani.