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Product Launches 2006-07

 

India King

 

India Kings, one of ITC's flagship brands, has recently been re-launched in a contemporary new range of four variants – Rich Gold, Celestial Blue, Ocean Blue and Menthol Green. The new range reflects ITC’s commitment to creating products benchmarked to the best in the world.

Silk Cut

Silk Cut is an international quality offering from the House of W.D. & H.O. Wills, which has been launched in two segments –King Size and Regular Filter – after carefully calibrating the packaging and product quality to meet the emerging needs of discerning consumers.

 

 

ITC Hotels & Starwood Alliance

ITC-Welcomgroup entered a new phase in its collaboration with Starwood Hotels & Resorts through a franchise agreement that exclusively brings Starwood’s premium brand, the ‘Luxury Collection’, to India. Seven ITC hotels will be a part of this coveted collection.

Curry Paste

Kitchens of India expanded its Curry Paste portfolio with the launch of 4 new variants – Kadai Chicken Curry Paste, Dum Aloo Curry Paste, Mutton Kolhapuri Curry Paste and Goan Fish Curry Paste - the latest in culinary excellence from ITC’s Master Chefs.

Chutney

Kitchens of India added some divine combinations to its Chutney portfolio:

Carrot & Black Pepper Chutney
Tangy chutney made of choice carrot slices flavoured with aniseed and black pepper.

Papaya & Raisin Chutney
This sweet chutney is made from Papaya slices and papaya pulp with raisins, kalonji and aniseeds.

Hot Mango Chutney
This hot and tangy chutney is made from pieces and pulp of mango with chilli slices and chilli flakes.

Tomato Chilli Chutney
Pieces and pulp of tomato mixed with ground garlic, amchur and green chilli paste make a great combination.

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