India's most definitive fashion event, the Wills Lifestyle India Fashion Week (WLIFW) Autumn Winter 2007 redefined the contours of fashionwear. Celebrated designer Rajesh Pratap Singh created an amazing sensory experience called ‘Deeper Love’ for the Wills Lifestyle Grand Finale. During the Week, the ‘Salon Di Wills’, an exclusive styling and leisure salon from Essenza Di Wills, proved to be a popular hot spot. Celebrity guests and famous stylists joined hands to create a buzz with their makeover sessions.
To make gifting more special, a range of mini quotation books was launched by Expressions. From positive thinking to true love, this series captures the spirit that
keeps us alive.
Paperkraft expanded its portfolio with designer notebooks to make learning fun and create excitement among college students and young executives.
Mangaldeep Yantra agarbattis, with ‘multiple notes’ fragrances, offer a superior value proposition to
the consumer.
ITC launched several differentiated products to augment its Safety Matches portfolio. AIM Trims, Mega, Metro and Sulabham address the needs of specific user segments.
ITC launched its first bio-fertiliser ‘Wellgro Rhizobium’ for use in the cultivation of soyabean in Madhya Pradesh. The product has been well received by farmers and plans are underway to scale up volumes and widen the range of products in this category.
Mangaldeep Yantra agarbattis, with ‘multiple notes’ fragrances, offer a superior value proposition to
the consumer.
