ITC Limited

Report and Accounts 2008   



Product Launches 2007-08


Sunfeast Biscuits

Sunfeast expanded its biscuits portfolio with the launch of 4 new variants:

Sunfeast Benne Vita Flaxseed - The launch of Sunfeast Benne Vita Flaxseed biscuits reflects the brand essence of Benne Vita, which in Italian stands for ‘Good Life’. The flaxseed content in these protein and mineral enriched biscuits is a rich vegetarian source of Omega III.


Golden Bakery

Sunfeast Golden Bakery offers the freshly baked taste of cookies now in a mouth-watering range. Available in three variants - Choco-nut, Butter-nut and Butterscotch.


- A tasty and delightful offering of crispy, sugar sprinkled biscuits.


Special Crunchy Coconut

The cookies portfolio was expanded with the launch of Crunchy Coconut cookies under the Sunfeast ‘Special’ range.


Bingo Achaari Masti

Bingo!, a youthful and innovative snack, added a new and unique flavour to its Mad Angles portfolio – Achaari Masti.


Aashirvaad MP Blend Chakki Atta

Aashirvaad MP Blend Chakki Atta is made exclusviely from the finest MP wheat. This wheat is sourced through ITC's e-Choupals.



Aashirvaad Pickle Mirch Powder

Aashirvaad added a unique variant to its Spices range by introducing Pickle Mirch Powder. Ensuring a perfect balance of colour and taste, the Pickle Mirch Powder is one of its kind in India.


Aashirvaad Instant Mixes

The product range in the Aasirvaad Instant Mix segment was expanded with the introduction of two new variants – Rasmalai and Vada Mix.

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