ITC is inspired by the opportunity to make a meaningful difference through the enlargement of its contribution to the national economy. The Company’s Sustainability Initiatives draw strength from its deep conviction that businesses can, and must, contribute to a larger societal purpose by fashioning corporate strategies that simultaneously build economic, environmental and social capital for the nation. Co-creating shareholder value and societal capital is indeed the hallmark of ITC’s “commitment far beyond the market”.
ITC’s social development initiatives have contributed, consistently over many years, to transforming rural lives and landscapes, creating new hopes for many who live in the margin in rural India. The thrust of the Company’s social sector investment is in four carefully identified areas, designed to create a larger developmental footprint. These include:
- Web-enablement of the Indian farmer through the e-Choupal initiative;
- Natural resource management, which includes wasteland, watershed and agriculture development;
- Sustainable livelihood creation, comprising genetic improvement in livestock productivity and women’s economic empowerment; and
- Community development, with focus on primary education and health & sanitation.