ITC Limited

Report and Accounts 2009   


No Stops for ITC  


Product Launches 2008-09


The latest addition to the Essenza Di Wills portfolio is the enigmatic ‘Mikkel’ that embodies a fine balance between mystery and elegance. Mikkel Homme Eau De Toilette and After Shave Lotions are available at the exclusive Wills Lifestyle stores.


Classic Verve
True to its innovative and upscale personality, Classic added a new feather in its cap with the launch of Classic Verve, India’s trend-setting cigarette in the slims category. Preferred by the discerning, Classic Verve defines ubercool urbane style.

Wills Lifestyle India Fashion Week
The Wills Lifestyle India Fashion Week, the country’s most premier fashion event, signed off its autumn-winter 2009 edition in style from March 18-22. At the Fiama show, eminent designers Ranna Gill and Rina Dhaka showcased their exclusive collections, inspired by the glory of rich colours of autumn. JJ Valaya presented ‘Kingdom of Love’, a story of transformation from gloom to glory. The exclusive luxury lounge, Salon Di Wills continued to be popular at the Wills Lifestyle India Fashion Week, offering relaxation and rejuvenation to guests.
Wills Lifestyle
Wills Lifestyle presented the refreshing new spring-summer collection 2009, showcasing a complete fashion wardrobe. The collection included a tempting range of Wills Signature designer wear, Wills Classic work wear, Wills Sport relaxed wear and Wills Clublife evening wear.
John Players
John Players makes a playful statement this season with its new range of work wear, casual wear, party wear and Brand Ambassador Hrithik Roshan’s ‘Signature Wear’. The new range incorporates the most contemporary trends, exciting mix of colours, playful styling, trendy textures and comfortable fits.
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