Fiama Transparent Gel Bathing Bar
For the first time, a transparent liquid gel has been innovatively transformed into a bathing bar through Liquid Crystal Freezing Technology. Available in two variants – Mild Dew and Clear Springs – the gel bathing bar was voted the Product of the Year for innovation in the soap category in a survey by A C Nielsen. |
 Aqua Pulse Shower Gel
This exhilarating shower gel for men is created with extracts of exotic natural ingredients like sea minerals and blue lotus. The blue transparent shower gel keeps skin refreshed and healthy. |
 Vivel Milk Cream and
Glycerine Soap
Vivel Milk Cream and Glycerine, newly added to the Vivel range, offers consumers the double moisturising goodness of cream of milk and glycerine. |
Superia Lemon Fresh & Milky Glow Soaps
Superia added two new soap variants to enhance its product portfolio. Superia Lemon Fresh with its lime extracts, mint oil and germ fighters keeps skin fresh, fragrant and glowing. Superia Milky Glow with the goodness of milk protein, saffron oil and the essence of jasmine, keeps skin soft and radiant. |
 Gold Flake Kings
A new variant of Gold Flake, the largest king size brand in the country, was launched during the year. It has been designed in line with the aspirations
of today’s discerning consumer. |
 Flake Excel Filter
Flake Excel was launched with great success in markets across North and West India. |
 Navy Cut Kings
The latest addition to the Navy Cut portfolio is the innovative Navy Cut Filter Kings. It provides the consumer the benefits of a ‘unique filter technology’ and a ‘superior tobacco blend’. |
 Armenteros Cigars
ITC’s Armenteros Cigars are an exclusive brand of hand-rolled indulgence, created for connoisseurs. Uniquely blended from the world’s best tobacco leaves and matured to perfection, Armenteros Cigars come in specially designed wooden boxes. |
Virginia Filter