There is no inherent
contradiction between improving competitive context and making a sincere commitment to
bettering society. Indeed, the more closely a companys philanthropy is linked to its
competitive context, the greater the companys contribution to society will be. If
systematically pursued in a way that maximizes the value created, context-focused
philanthropy can offer companies a new set of competitive tools that well justifies the
investment of resources. At the same time, it can unlock a vastly more powerful way to
make the world a better place.