lTC's celebrated 'e-Choupal' initiative has won the first World Business Award instituted jointly by the Intemational Chamber of Commerce, the United Nations Development Programme and the HRH Prince of Wales International Business Leaders Forum. The 'e-Choupal' was selected from 64 nominations across 27 countries. The award, instituted in support of the United Nations Millennium Development Goals, honours business-driven initiatives that make a difference to society at a national level, by helping reduce poverty and creating sustainable livelihood opportunities.
lTC's 'e-Choupal' initiative is an impactful model for fulfilling these objectives. It empowers farmers with expert knowledge by innovatively leveraging information technology. ITC provides farmers real time access to customised knowledge on specially designed websites in their own languages -helping them align farm output to market demands and secure better quality, productivity and improved price discovery.
The 'e-Choupal' is already empowering over 2.4 million farmers through 4,100 installations covering 21,000 villages across six states of India. Over the next decade, ITC plans to cover 100,000 villages, representing 1/6th of India's villages to create more than 10 million e-farmers.
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ITC takes this opportunity to thank the Central Government, the various State Governments, District authorities, Panchayats, NGOs, trade and industry organisations for their immense support in enabling ITC take forward the 'e-Choupal' movement.
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ITC accepts this award on behalf of millions of Indian farmers whose lives and landscapes the 'e-Choupal' seeks to transform. For lTC, this is a celebration of a small beginning -the first step in a long journey which will not end till every Indian farmer is reached.
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The 'e-Choupal' is yet another expression of lTC's commitment beyond the market. Of a conviction that country must come before corporation. Of a true pride in being Citizen First.
Let's put India first
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